NATHAN GREENHALGH

Email: nathan [at] balticreports.com
Place of residence: Chicago, Illinois

EDUCATION

DePaul University
Chicago, Illinois
Bachelor of Arts
Major: Communication
2002 – 2006

COMPUTER SKILLS

SEO: Moz, Google AdWords Keyword Tool, SemperFi plugins, Google Search Console
CRM/E-commerce: Infusionsoft, Bigcommerce
Social media tools: HootSuite, Bit.ly, Tweetdeck
Website CMS: Drupal, WordPress
Website Coding: HTML, PHP, CSS, Javascript
Website analytics: Google Analytics
Graphic Design: Adobe Photoshop, Illustrator, InDesign
Video Production: iMovie
Office: Microsoft Word, Excel, PowerPoint, Outlook

CERTIFICATIONS

GoogleIQ (Google Analytics Individual Qualification)
Google AdWords Certification
Infusionsoft Trained User
Mequoda Digital Publishing & Marketing Intensive

LANGUAGE SKILLS

Native English
Fluent Italian
Basic Lithuanian
Basic Spanish

WORK EXPERIENCE

Marketing Manager
RDI/A, BGBC Management
Chicago, Illinois
8/2016 – present

Working in contractual roles for two previously affiliated agencies.
Launched Woodlands Holiday Delivery and Chairman’s Academy
Led the strategy and execution of paid search, social media, web development and marketing automation projects for agency clients
Managed development, content production and graphic design staff

Marketing Manager
bne IntelliNews
Chicago, Illinois
6/2014 – 8/2016
Worked remotely for a UK business media publisher in a contractual role.
Increased lead generation from 3 to 600 leads/month, yielding an 18% year-on-year revenue increase
Led update of digital and branding strategy, collaborated with international team to design and develop new company portal
Directed SEO efforts that quadrupled organic search traffic to site and revamped social media strategy that resulted in tripled organic social media traffic to site, which combined increased 7x total website traffic
Managed successful paid social and search campaigns, yielding tens of thousands of clicks with under $0.05 CPC
Regularly analyzed web traffic and customer engagement data to determine ways to increase traffic and lead generation
Managed successful targeted email marketing campaigns and CRM system to nurture customers
Directed data research efforts to assist marketing and advertising sales
Represented company at international business conferences

SEO Consultant
Clients: Chicago Parent Solutions, Greenhalgh Legal
Chicago, Illinois
6/2011 – 6/2014
In this role I optimized business websites under short-term contracts.
Achieved first place and/or first page Google search rankings for targeted terms, increasing website traffic and conversions
Launched social media campaigns with keyword-centered strategy

HOTELS Associate Editor
Marketing & Technology Group
Chicago, Illinois
5/2011 – 9/2014
In this role I worked full-time as associate editor for HOTELS, one of the magazines published by Marketing & Technology Group.
Revamped @HOTELSMagazine Twitter marketing, grew followers from 24,000 to 36,000 and tripled referral traffic to company site
Authored “HOTELS’ Best Social Media Practices Guide” ebook, which includes more than 60 case studies of successful hotel social media marketing campaigns
Analyzed website traffic for editorial planning, increasing website traffic to all-time high
Wrote and edited the daily news website covering global hotel industry for B2B audience, produced video content to increase engagement
Represented company at international business conferences
Interviewed by BBC World Service about hotel trends

Website Development Consultant
Clients: EdwardLucas.com, FreeFaith.com, PricklyPearStudio.net, Care 4 Your Heart, Fedele and Associates, City Girl Business Club, Saltbox Productions, Greenhalgh Legal, Chicago Parent Solutions
Chicago, Illinois
5/2010 – 6/2014
In this role I designed and developed websites for various clients under short-term contracts.
Developed successful business websites that increased revenue, launched social media campaigns that increased brand awareness and referral traffic

Marketing Consultant
Public Partnership Relations Agency
Vilnius, Lithuania
7/2010 – 10/2010
In this role I helped this marketing agency develop a campaign targeting the US under a short-term contract.
Produced marketing creatives for Sarpino’s USA national campaign targeting franchisees including radio ads, phone scripts and brochures

Founder, General Director
Baltic Reports
Vilnius, Lithuania
8/2009 – 9/2010
In this role I founded and managed this online media company.
Grew site traffic to 40,000 monthly readers with $0 start-up capital
Optimized websites for search engines, achieving first page Google search results for “baltic news” and other targeted keywords
Managed social media campaigns
Directed daily editorial operations, earned praise from The Economist for news coverage
Represented company as speaker at international business conventions
Sold display and content advertising to European businesses
Managed staff/freelance roster of eight editorial and sales personnel

REFERENCES

Antonio Monteiro
Level Up Village CIO
+1 203-918-7174
toniwhufc [at] mac.com

Edward Lucas
International Editor, The Economist
+44 (0)20 7576 1180
edwardlucas [at] economist.com